Preview concept - West Bridgford studio

Turn early project curiosity into a clear design brief.

A mobile-first enquiry path for StudioTwenty: keep the residential, commercial, and furniture routes, then add WhatsApp click-to-chat, saved project details, enquiry status tracking, reminders, and a light FAQ assistant for the questions clients ask before booking.

Built around StudioTwenty's public positioning

Architectural interiors Residential + commercial West Bridgford BIID award shortlist Collaborative process

Lead capture

Qualify the enquiry before the studio call.

01

Project snapshot

Capture residential, commercial, retail, or furniture interest, plus property type, location, stage, timeline, and ideal involvement level.

02

Design intent

Let clients describe mood, materials, rooms, inspiration, and whether the job needs structural planning, interiors, procurement, or final styling.

03

Next action

Route each enquiry into call booked, awaiting reply, proposal needed, or not a fit, with a reminder before it goes cold.

WhatsApp CRM path

Keep the chat personal without losing the lead data.

The visitor fills a short brief, then taps WhatsApp. The message can open with their project summary while the same details are logged to a sheet or inbox.

  • Saved details: name, phone, email, project type, budget band, timeline, source.
  • Status tracking: new, qualified, call booked, proposal sent, follow-up due.
  • Reminders: prompt the next reply when a consultation or proposal is pending.
  • FAQ assistant: answer common questions on process, fees, timeline, and project fit.

Simple visitor journey

From portfolio browsing to a useful first conversation.

1. Portfolio cue

Residential or commercial visitor chooses the most relevant route.

2. Short brief

They share enough context for StudioTwenty to judge fit quickly.

3. WhatsApp or call

The conversation starts with context instead of a blank message.

4. Follow-up

Every enquiry has an owner, status, and next action.

FAQ/chatbot concept

Answer repetitive early questions before the studio gets involved.

Do you handle planning and structural changes?

Guide visitors to explain whether the project needs architecture, interior design, or both.

What budget range makes sense?

Set expectations with a discreet budget band question instead of forcing a long email.

Can you support commercial interiors?

Route retail and hospitality enquiries separately from residential renovation conversations.